Why do we change the jury from year to year?

We are incredibly grateful that we have found so many engaged and competent jury members. As a member of the jury participation is possible for 2 years in a row. After that we think a break is needed. We have chosen this principle since we want a certain dynamic in the assessment and in the composition of the jury. A jury may find a favorite brand and in order to mix it up we think we should also have a certain turnover in the jury. However, we also believe there's an advantage to have a mix of new enthusiastic and former experienced members of the jury, hence we came up with the '2-year principle'.