The purpose of Organic Beauty Awards is to make more people discover and use natural organic cosmetics. Efficient products that are as good for people's health and well-being as they are for our planet. All products entered in 'OBA' undergoes a thourough process to ensure that the awards goes to the absolute top products in the category. In this process, the quality and content of the products are controlled, a qualified jury then tests the products during a 3-month period and experts review the sustainability aspects of the brand. The competition is arranged by NOC Sweden, a non-profit organization dedicated to the growth and use of natural organic cosmetics in Sweden.